Nim · Head of Community

About the company

Nim is a new AI video creation app enabling everyday users to create short-form videos for TikTok, Instagram Reels, YouTube Shorts, etc.

Our goal is to empower regular people to quickly master content creation and generate high-view content on major social media platforms.

About the role

In this role, your goals are to (1) inspire more people to use AI tools for video creation, (2) educate users on getting the best results with Nim, (3) answer frequent questions and personally support our most important users, and (4) intently listen to user painpoints, collect feature requests, and identify use cases that can be turned into templates.

Ultimately, your work should help drive new user signups, increase total video generations in Nim, and the number of views Nim creators get on social media.

Responsibilities

• Anchor content (50% focus)
• Create and distribute high-value “anchor” content, e.g. Nim tutorial for beginners, “100 AI video ideas” guide. Anchor content should to be so valuable by itself that a lot of people share it organically
• Develop help resources and write answers to frequently asked questions
• Collaborate with third-party AI educators to produce and distribute tutorials and reviews
• Communications (25% focus)
• Publish social media updates with the focus on current Nim users, including new features, new creator resources, user highlights, technical breakthroughs, pricing updates, and behind-the-scenes content about the Nim team
• Write product update emails
• Plan and execute special campaigns for major product launches across all channels, including social media, press, reviewers, newsletters, and Telegram channels
• (In collaboration with CEO) Iterate on Nim’s positioning and messaging
• Community (25% focus)
• Host occasional livestreams and Zoom events for community
• On behalf of Nim, participate in third-party communities like Reddit and reply to relevant conversations on Twitter and in Youtube comments
• Reply to user emails and Discord messages
• Coordinate Nim’s creative partner program, provide personal support to top users
• Accumulate user painpoints, needs, and feature requests and share them with the product team

Expectations

First 2 Weeks. Create 1-3 pieces of anchor content with substantial views (e.g., a YouTube tutorial, a Reddit post, FAQ document). Build a content plan for Nim’s social media accounts and start posting regularly. Take ownership of replying to user emails.

First 3 Months. Create 5-15 pieces of anchor content that lead to 10k-100k total signups. Maintain an active posting schedule on social media and gradually increase engagement and following there. Run 2-4 major launch campaigns. Establish regular two-way communication with users, collect 100+ items of feedback for product team, create help resources that cover most frequent requests and situations.

12 Months. Build a repeatable, scalable content marketing process that drives signups from new content. Build a dedicated, highly engaged social media following and become one of the most followed accounts in our space. Create a genuine community where users actively support and inspire one another.

Requirements

• Educator mindset. Has experience and passionate about teaching others about new technologies, ideally AI-powered apps and/or creative tools.
• Domain authenticity and leadership. Either already has expertise in AI video creation or can quickly gain it. Able to win the trust of AI video creators.
• Single-channel mastery. Great at content creation on at least one platform (e.g., TikTok, YouTube, Instagram, Twitter, LinkedIn, Reddit) with a proven track record of success, e.g., viral videos or high-engagement threads.
• Comfortable in a multifunctional role. Can thrive while simultaneously driving a major initiative (in our case, anchor content) with a lot of secondary but still important responsibilities (social media, emails, two-way community communications, and user feedback collection).
• Startup fit. Comfortable with rapidly changing plans and high-autonomy, fast-paced, remote-first culture.
• Opinionated yet collaborative. Has strong ideas how to do things but also willing to listen to teammates and incorporate some of their ideas.

Would be a big plus:

• Expertise in AI video or adjacent spaces. Ideally, already created popular content on those topics.
• Built a following. Consistently created content for a certain audience or topic, built a reputation, found a repeatable content formats that perform well and grew following.

Nim offer

• High cash, high equity
• Remote-first
• Unlimited PTO
• Flexible start (e.g. can choose to start with a paid project, then transition to full-time)

Why join

• Make history. Drive mainstream adoption of AI video and kickstart a new era of creativity
• Incredible customers. Nim serves the most creative people on the planet
• Killer team. Everyone is world-class at what they do, like in Ocean’s Eleven
• Great product. Best UI and more AI tools than in any other AI video app
• Sharp culture. Focused, intense, fast-paced, and kind

Factors to consider

• Need to fall in love with AI video. If our field doesn’t inspire you, it isn’t a fit
• High uncertainty. This is a seed stage, plans change fast, and we’ll miss some shots
• Hands-on role. You’ll have an impact on GTM strategy, but this is an execution-first role

Role models

Apply

Email a short self-intro to careers@nim.video Ideally, include links to the best marketing or educational content you’ve created in the past